Think Jam + Franchises
Our Journey Through Fandoms
We’re the fans behind the fandoms.
Since 2008, we’ve been at the heart of movie and TV franchise history. Wizards, agents, superheroes, dragons, Jedis, vampires, bears. You name the moment. The chances are, we were there. Together we’ve launched, captivated, surprised, travelled, laughed, cried and built some of the biggest movie and TV franchise fandoms on the planet, one fan at a time.
Our Methodology.
Our success in franchise wasn’t borne out of luck. It’s our team’s laser-focussed methodologies that keep communities engaged and fans coming back:
Strategy.
We attack each franchise as a fan. A combination of data and fan-first knowhow informs our strategy and provides us with the inside track on every fandom. Our campaigns are built on knowing what excites them and where their love comes from.
Story.
We believe in compelling storytelling. Through first-class creative, brand activations and authentic storytellers, we build worlds that fans want to be a part of, but most importantly, don’t want to miss out on.
Scale.
We grow and engage global audiences in their millions. Wherever they are in the world, we ensure no fan gets left behind. We speak their language, give them a voice, and champion their knowledge.
We started with the launch of three iconic teen trilogies.
Twilight: The original Twihards, our team launched Twilight in the UK back in 2008, from a little known US book into a colossal social ecosystem. Our social strategy aged up with fans, alongside the social networks themselves, starting with Piczo and Bebo, and culminating with Facebook, Twitter and Instagram. A proud moment in our history, we launched the, now legendary, Team Edward and Team Jacob Facebook pages; fuelling popular culture and conversation by setting challenges between the two channels.
Hunger Games: We welcomed Katniss Everdeen into our world in 2012, delivering groundbreaking social campaigns across all three movies. We eventized the UK premieres beyond location, bringing red carpet coverage to die-hard Hunger Games fans all over the world, and generating global trending topics along the way.
Divergent: In 2014, we said hello to Tris and Divergent, rounding off our trio of YA super franchises. Our love of these three franchises, and complete understanding of their fandoms, has delivered astonishing results, evident at both the box office and in the overall growth of the IPs.
2. And met the world’s most famous wizard along the way (and haven’t looked back since).
Our friendship with Harry began all the way back in 2007, when working with Warner Bros. on the digital marketing campaign for Order of the Phoenix, and it’s a property we’ve been proud to have worked on almost continuously ever since.
In 2010 we took over the official social handles, communicating daily to tens of thousands of fans. Today, that number is now in the tens of millions - over 100m in fact - across all twelve international channels.
As the Harry Potter films bowed out of cinemas, our work shifted from traditional release cycles to brand planning, with a focus on bringing in new generations to the franchise.
We've delivered fans boundless magical content, including real-time social coverage from events around the world, such as Back to Hogwarts in London and A Celebration of Harry Potter in Orlando.
Today, our remit has expanded to include the Fantastic Beasts movies, as well as other products and releases that call the Wizarding World home.
Throughout all the incredible work we've delivered, it’s safe to say, we've never lost our love for The Boy Who Lived.
Back To Hogwarts
Every September, we celebrate the back-to-school season in Hogwarts style, supporting real world and retail moments that give fans, new and old, the chance to immerse themselves in the Wizarding World.
Magical Mischief
We kick off each year with Magical Mischief, bringing fans content and activations that dial up and celebrate the lightness and humour of the Wizarding World stories, in the build up to April Fools.
Dark Arts
Each Halloween, we encourage parents to connect with their children through a shared celebration of their favourite Wizarding World characters; inspiring them to reimagine their favourite moments via influencer and UGC initiatives.
Christmas In The Wizarding World
Every festive season, we celebrate the connection fans make between Harry Potter and Christmas, providing them with opportunities to relive the magic and share it with someone else who might be experiencing it for the first time.
3. Next we journeyed to Middle Earth to launch the Hobbit trilogy.
The fandom around J.R.R.Tolkien's work is enormous and their fervour for the world he built is renowned. In 2012, we delved deep and buckled up for a wild two-year ride (and even learned some elvish along the way).
We established The Hobbit UK social community channels as a way to communicate with fans throughout the lifecycle of the trilogy, abandoning the then traditional ramp up for release approach and keeping fans constantly engaged.
We created a vast multi-media treasure hunt, evolving with each release and including on and offline media partners, fansites and our own social channels.
Not forgetting to mention the global digital advertising campaign we powered with award-winning creative, opening the door for fans to explore Middle Earth.
It’s been a true J.R.R.Tolkien adventure, and hopefully, it won’t be the last one we go on. Watch this space.
Interactive Rich Media Ads
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4. And donned capes with the DC team, too.
Our history with the DC world and its fandom dates back as far as 2012, and the release of The Dark Knight Rises, when we were enlisted to deliver both the UK social and publicity campaigns for the final installment of Christopher Nolan’s groundbreaking Batman trilogy.
And it wasn’t long before we were brought on by Warner Bros. as the retained UK agency for the rest of their DC theatrical and HE releases too, culminating with Aquaman in 2018.
From taking ownership of the official title channels, supporting premiere and ticketed events, to spearheading partnerships with Gett, British Military Fitness and Graffiti Kings, as well delivering dozens of junket interviews to the world’s most renowned outlets - and that’s just the tip of the iceberg - our own in-house heroes have kept hundreds of millions of fans engaged, pouring their knowledge and passion for all things DC into every single campaign, and helping grow some of the biggest movies of recent times.
We really can’t wait to put on our capes again soon.
5. We brought fans news from the Seven Kingdoms of Westeros.
To say we’ve got some fans of the GoT franchise among our ranks would be an understatement. In fact, we may just be the biggest fans in the world.
As the retained social and publicity agency for HBO UK, we’ve explored every corner of Westeros, supporting each season with best-in-class creative and publicity activations, and living some of the show’s most iconic moments live, along with millions of fans, through our weekly episodic Tweet alongs.
Domestically, we’ve pushed boundaries too, overseeing all publicity activity for the home entertainment release of seasons 5-8; delivering nine rapidly planned event activations in four major markets, including fan and press screeners, as well as ‘Dragon Landings’ in New York City, global press trips, an epic ‘winter is here’ mailer and beyond.
Together, our UK and LA teams also worked with the licensing and retail department, notably working with 20+ global partners, including Adidas, Diageo to promote the final season. We loved playing a role in making Game of Thrones the global phenomenon it is today.
Secured USA Today ad coverage for GOT Whiskey.
Supported consumer product launches.
6. And lastly, we provided fun for the whole family.
We were the official voice of Paddington on socials over two movies.
We’ve produced and delivered international content toolkits across two tentpole activations.
We’ve produced and delivered international toolkits across two activations.
We were Universal’s retained publicity and social agency across both movies.
We’ve executed social content and community management across all international channels.
We built and managed the Wicked community for over a decade.
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
Let’s Build Your Fandom Together.
We would love to discuss being your brand guardians, growing your fanbase, and keeping the franchise fresh through its growth and global expansion.