FYC (For YOUR Consideration)
Digital Media
HBO FYC 2020
This was Think Jam’s second year working with HBO’s Emmy team on their FYC campaign, and while it could be considered biased to label it a huge success[ion], no one would stop HBO from saying a few kind words…
"Wow Think Jam, this is amazing!! Thank you and your team SO MUCH for another incredible year.”
- Francesca, Program Marketing Coordinator
"This is insane!!! Thank you guys so much for everything. I can’t tell you how much having you on this campaign eases my mind that shit is getting done creatively and effectively and efficiently.”
- Yauny, Vice President of Consumer Marketing
HBO FYC at a Glance
107
Emmy Nominations
2000+
Banners Created and Delivered, Including 264 Rich Media Units
11
Emmy Wins!
Speed & Time
What does a 2020 FYC campaign look like with two separate core phases, spanning April to August, plus this year’s adjusted Emmy voting window? A mere seven weeks of core production time, split between two phases - four and three weeks, respectively - where Think Jam unflappably worked with maximum efficiency, maintaining HBO’s brand excellence and creative innovation.
Think Jam harnessed the power of designers, media developers, video editors and producers across their London and LA offices, seamlessly passing work halfway around the world, collaborating across an 18-hour workday.
Size Matters…
Across the two phases, HBO allocated 52 shows to hundreds of media plan bookings from Hearts & Science.
In turn, Think Jam took gigabytes of art and video assets, rolled up their sleeves and assigned 900 design, media and social briefs to their global team. By the campaign’s end, a whopping 25,640 creative files were uploaded; 264 rich media ads were built; and 860 deliveries were prepped and delivered for distribution to 36 publishers.
… In Relationships
The true fundamentals of a successful campaign are communication and transparency across the board. Think Jam establishes these guardrails at the starting gate to ensure streamlined review processes, easily-facilitated approvals, and expedited delivery of hundreds of digital ads.
Netflix FYC 2020
Think Jam also tackled and delivered a wide variety of design assets across 24 shows, working in collaboration with multiple agencies, as part of this year’s Emmy FYC Phase 1 campaign for Netflix. The work included eight homepage takeovers, 60+ static assets, and 30+ industry-focused eBlasts.
Past, Present and Our Future Together
Think Jam is renowned for delivering world-class media campaigns. Anticipating every aspect, managing all assets, and maintaining multiple relationships across a campaign is how you know you’ve brought the right team on board.
For 17 years, Think Jam has created cutting-edge media campaigns for some of the biggest movies and TV premieres*. Continual evolution with modern digital landscapes and social platforms is critical to success, but so is striving for, and delivering, unshakable quality — a steadfast Think Jam promise that will never change.
Think Jam uses its international set-up and creative expertise to ensure that delivering media campaign creative is one less thing a client has to worry about.
Make your next media campaign as seamless and stress-free as possible.
*Interaction is possible with a number of the assets shown below.
