Stanley Kubrick

A Think Jam Journey

Where It Began

In 2015, Think Jam joined forces with Warner Bros. and the Stanley Kubrick Estate to establish the official Stanley Kubrick social channels. Accounts on Facebook, Instagram and Twitter would be a celebration of Kubrick’s legacy, offering genuine insight into the filmmaker and unrivalled access to his archives.

A major part of our role was to accommodate the consolidation of all unofficial Stanley Kubrick fan pages on Facebook that had been misusing and illegally profiting from the Warner Bros. owned Kubrick IP. A problem his family had been trying to solve for six months.

For a year prior to the channels’ launch, we worked closely and extensively with the Kubrick family and Facebook to ensure the respectful and seamless amalgamation of hundreds of pages, along with audiences, into one official and authoritative social presence.

The channels officially launched in June 2016.

The Social Brand

As the official face and voice of Kubrick, it was our responsibility to define what the Stanley Kubrick social brand would look and sound like. Our goal was to capture the true essence of Kubrick’s works. The result was a timeless, yet contemporary, look and feel that well represented the quality of Stanley’s revered and iconic catalogue.

The Backstage Pass

Whilst channels on Facebook and Twitter celebrated the iconic works of Kubrick, the launch of the Instagram account provided backstage access to the Stanley Kubrick Archives. Fans were given a firsthand look at materials only the privileged had seen previously. Regular visits were paid to the UAL Archives to capture photographs of these historic mementos - scripts, film props, behind-the-scenes imagery, to name a few - before being shared with the world in the form of branded social content.

The Stanley Kubrick Collection

Two years into our Kubrick retainer, we were entrusted with the responsibility of designing and launching the official Stanley Kubrick merchandise range and shop.
We put our insights team to work, using audience analysis to inform our designs and rollout plan. A clear knowledge of Kubrick’s audience demographic, their brand affinities and the filmmaker’s top performing titles would help determine what merchandise we should be creating, what those pieces should look like, who we should be creating them for and, perhaps most importantly, which countries we should be launching in.
Today, our designs can be seen worn by Kubrick fans all over the world.

All Access

Throughout the course of our work on the Stanley Kubrick retainer, we’ve provided red carpet coverage from events all over the world. From the launch of the ‘Through a Different Lens’ book in New York, to the 2001: A Space Odyssey 50th anniversary 4K premiere in Cannes; fans have been entertained and given unprecedented access via in-the-moment social content across Facebook, Instagram and Twitter.

Kubrick Day

One of our proudest achievements has been the creation of #KubrickDay. Stanley Kubrick’s birthday, and a yearly opportunity for fans to celebrate the life and legacy of their icon on social media. We achieved a #1 trend with the inaugural event in 2016 and surpassed our previous top performing creative in 2020. Kubrick day continues to grow year on year.

Then and Now

Over the past six years, we’ve seen the Stanley Kubrick channels go from strength to strength. Home to an engaged audience, primed and excited to hear about upcoming anniversary activity and HE releases, the success of the channels has been driven by actively listening to the online Kubrick community, and delivering them content they truly want to see and hear.