The Serpent
Video & Social Creative for Mammoth Screen
Our Creative Approach
Think Jam partnered up with BAFTA award-winning production company Mammoth Screen to create a bespoke long-form video piece that highlights the five key things everyone should know before binge-watching their new hit show, The Serpent, on BBC iPlayer. We showcased the series’ mysterious and cool 70s era by producing stylized intros, chapter cards, and animations throughout. The creative team utilised footage from the series, sourced voice talent to guide the narrative, and created social content for Mammoth Screen’s, BBC One's and BBC iPlayer's social channels.
1. True Crime / 70s Visual Inspiration
2. Motion References
The motion used throughout the edit was inspired by true crime documentaries and 70s-style Super8 crime footage. The quick motion editing techniques, with overlaid text, texture and movement, gave the creative a punchy feel for social.
3. Celebrating The Era
Listening and adhering to the visual dynamics shown in the series, the produced creative proudly celebrates the 70s era in a contrasting nostalgic and modern look and feel. A strong emphasis was given to key visual elements that represent the South East Asian locations of the show.
4. Establishing Style Guidelines
The overall look and feel of the campaign creative were guided by a bespoke style guide, including a personalised colour palette, font and typography style, all inspired by the 70s South East Asian palette.
5. Design Integration
6. Video Edit Storyboard
7. Social Creative
In addition to the hero video edit that was the primary focus of the campaign, social creative was also released across Mammoth Screen's social channels to build anticipation and momentum for the release of the series. The stylised look and feel were maintained throughout, featuring exclusive stills from the series overlapped with intricate and engaging typography. With a combination of countdowns, quote cards, and critic reviews, the social creative added an element of excitement to the campaign, which appropriately supported the hero edit.
8. Final Edit
The hero video edit was the driver for the campaign, and the focus to drive awareness and buzz across social. Creatively, the video highlights the 5 things everyone should know before binge-watching the show and is divided into 5 chapters. With a major focus on the different characters of the series, their personalities, and their roles in the story, this video creative acted as the perfect piece to introduce viewers to the series, and entice them to watch along.
9. Short Form Content
To follow best practices across platforms and make the best use out of the hero creative, cutdowns were adapted from the final edit to produce 1 minute videos for each chapter and shared across Mammoth Screen's Instagram and Twitter.
“Thank you for your amazing work. It’s brilliant!”
— Mammoth Screen